A LOT. Imagine what you can do if you had a billion dollars. What would you buy? Where would you go?
Listen, to be a Billionaire, you need to be a DIFFERENT kind of person. You have to be able to do things others are not doing. You have to have a different level of focus and tune into assets no one else sees. Above all, you must be able to EXECUTE and just 'make it happen'.
The Brave Browser, which uses the Basic Attention Token (BAT). BAT is a digital advertising which is built on the Ethereum blockchain. Users get paid for giving attention to ads. Publishers get a portion of the ad revenue as is the norm. Advertisers get better ROI for their content.it is a digital advertising token which is built on the Ethereum blockchain. Users get paid for giving attention to ads. Publishers get a portion of the ad revenue as is the norm. Advertisers get better ROI for their content.
What's even better is you can start using the Brave Browser RIGHT NOW.
As of March 28, 2019, Brave has already hit over 20 million downloads on Android. One of the more prominent users of Brave happens to Wikipedia co-founder Larry Sanger. He stated that he has switched from Chrome to Brave:
As of March 12, 2019, Brave has entered its second phase. In the first phase of its ads preview, Brave monitored user activity and saw that they were engaging with the ads. The second phase will actually reward them for their attention. Brave announced:
“Phase two provides token rewards to users for their attention, and introduces Brave’s anonymous-but-accountable campaign reporting for brands….With today’s Developer Channel update [version 0.63.4], testers on OS X, Linux and Windows x64 [with 32-bit/x86 to follow shortly] will start to see the ads they are viewing being counted [”ad notifications received”] on the Brave Rewards Settings Page [accessible through brave://rewards]”
For BAT and Brave to work, they needed to create a system, which would be fair for all the three members of the ecosystem:
The way the Users-Advertisers-Publishers relationship will work in BAT’s environment is as follows. We already know why the users have an incentive to join Brave because of attention monetization. However, what about advertisers and publishers?
What is Brave doing to make sure that the advertisers are properly compensated for their efforts? Well..check out the following graph:
The graph above shows the increase in the use of adblockers on both desktop and mobile platforms. Advertisers all over the world have been badly hit because of this.
Adblockers have been a bane for the advertising industry. Most publishers have resorted to begging users to switch off their adblocker in order to gain access to their content. It is necessary for both advertisers and publishers for these ads to work since that is their biggest source of revenue.
How does BAT fix this? By economically incentivizing users to view ads and using their decentralized machine learning platform to show users the exactly the kind of ads they want to see will make sure that the advertiser’s ads are not gone to waste.
Up next we have the publishers. What do they have to gain from the BAT platform? As it turns out, they have plenty to gain.
If you are a video content producer, then YouTube is one of the most important platforms for you. YouTube is ideal for beginners as it gives a free platform, provides security, hosting, distribution, great search engine performance, and video editing tools. However, when it comes to handing out royalties, YouTube can be extremely stingy.
“Pewdiepie” is a YouTuber who made $15 million in 2016 and $12 million in 2017. That’s a pretty insane amount of money. However, consider these stats for a second. Pewdiepie has 88 million subscribers, that a quarter of the United States’ population. If he just earned 50 cents for each of those subscribers, then he would have made $44 million! That’s nearly four times what he made in 2017.
That’s not even the worst case of YouTube being stingy with its royalties.
Luis Fonsi’s “Despacito” is the most viewed YouTube video in history. The video, as of writing, 6 billion views. For perspective, the earth’s population is 7.3 billion! Guess how much Fonsi made from his Despacito YouTube views?
As of September 2017, he made only $3.2 million from YouTube.
This is the problem that many users on traditional platforms are facing. They are not getting what they are worth.
Publishers with 100,000 active subscribers can earn somewhere around the minimum wage from the ad revenue. Consider this for a moment, only 24,000 channels have over 100k subscribers. When you think about the fact that Youtube has over a billion channels, that’s a really poor percentage.
However, what does YouTube get in return? Lots of views and new users in return of all the hard work done by the publishers. That is not really a fair system now is it?
BAT realized that the only way they could go forward was to get as many publishers on their platform a soon as possible.
As per BatGrowth, this is how they have been doing.
There are a total of 78,032 publishers of which:
Mere numbers, in this case, aren’t enough. Let’s look at the rate of addition of new publishers.
Publishers are joining BAT at an exponential rate! They understand the true value of this project and, as such, want to join the party as early as possible. Publishers receive BAT based on how well they command user attention. Less the attention, less the rewards.
- Ad revenue for watching ads
- Publishers have better data flexibility and get paid more
- Advertisers: eliminates the middleman - less to acquire customer. You have people willing to opt in to view ads. More transparency with ad distribution - you can see who you’re targeting.
- The founder has great past experience
BAT has such a high-quality team that it is not a matter of IF they will disrupt digital advertising or not, but WHEN. BAT could genuinely be one of the most revolutionary projects out there. Let’s hope that they can carry their positive momentum and give us a product we will widely use in the future.